The Cotton On Foundation, the charitable arm of clothes retailer Cotton On Group, has partnered with Beyondblue to launch a campaign to encourage discussion of depression and anxiety among the young.
The campaign encourages consumers to purchase from a special range of t-shirts from Cotton On stores, with $10 from each sale going to Beyondblue.
The t-shirts come with a special code that will unlock a website that features exclusive augmented reality content from rock band The Temper Trap.
