Melanoma Institute Australia has worked with JCDecaux Innovate and Disciple to produce its latest outdoor campaign asking viewers to take a closer look at the image in a bid to catch skin cancer before it’s too late.
The awareness raising campaign encourages viewers to look through a peep hole in its first panel to reveal a second visual of what stage IV of the disease looks like - an image alarmingly similar to the first.
“The scary thing about melanoma is the fact that people who are diagnosed are usually unaware that anything is wrong as they feel great,” said Pete Defries, art director at Disciple. “Even patients with a life-threatening stage IV melanoma can still look and feel healthy. That’s what makes this cancer so frightening.”
“With an increasing number of Australians spending time outdoors, it has never been more important to focus on skin safety in this country”, said Danni Robinson, JCDecaux Innovate manager. “Hopefully this will prompt Australians to literally take a closer look at their skin through regular checks with Melanoma Institute Australia.”
