Sydney Royal Easter Show 2011

6 April 2011
 

Advertiser: Royal Agricultural Society of NSW

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The Royal Agricultural Society of NSW has launched its campaign for the 2011 Sydney Royal Easter Show which runs from April 14-27.

Created by DDI, the campaign features animated characters Smokey, Bluey and Milky as they race through the Australian outback to get to the show.

The television campaign is supported by online, social media, radio, print and outdoor executions.

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