New parents tend to have their hands full, so Samsung thought it'd highlight the hands-free features of the Galaxy S4 with a funny new two-part campaign.
In the 'Swaddle Master' ad, dad is at home trying to swaddle his new baby and with the help of his Galaxy S4 and YouTube he becomes the master of his new domain.
The second spot 'Quick Snooze' also focuses on the eye connectivity of the handset with father and son watching the highlights of a basketball game when dad gets a bit sleepy.
Like most Samsung ads it pushes the innovative new features of the phone that really sets it a part from its smart-phone competitors.
Executive Creative Director: Jason Norcross
Creative Director/Writer: Matt Heath
Creative Director/Designer: Jason Ambrose
Production Company: Epoch Films
Director: Michael Downing
