Carlton & United Breweries cider brand Strongbow will unveil a summer marketing campaign on 2 January.
The campaign, titled "Summer Blossom", will run across TV, outdoor and cinema, as well as music festival activations.
The TV commercial was shot in New Zealand and utilised 15 million pieces of special effects snow.
Creative chairman: James McGrath
Executive creative director: Ant Keogh
Creative directors: Emma Hill & Josh Robbins
Senior creative: Simon Bagnasco
Senior creative: Paul Reardon
Production company: Exit Films
