Fruche has unveiled an innovative campaign which uses a refrigerated JCDecaux Citylight panel to deliver free samples to passers-by.
Created by BMF Melbourne in collaboration with Starcom MediaVest, JCDecaux and Lion, the campaign invites people to text the word "style" to a number on the panel to receive their free Fruche.
The specially designed Citylights are live in selected areas in Sydney and Melbourne between 12pm and 6pm every day until September 13.
