The Melbourne Writers Festival has unveiled its campaign to promote its 2010 festival.
A centrepiece of the campaign is Tweet Writer, an online program developed by JWT Melbourne that allows users to nominate a Twitter profile from which information is sourced to generate a digital book.
In addition to online activities, the 'stories from every angle' campaign also encompasses a cinema spot, press and experiential/activation executions.
Executive creative director: Richard Muntz
Creatives: Hannah Smith, Jim Ritchie, Nick Child
