NAB has launched a campaign aiming to highlight its sponorship of the AFL, creating a team of twenty men and women willing to 'stand-in' for football fans on the day of the forthcoming grand final.
The campaign, created by Clemenger BBDO Melbourne, will feature social media, online, out-of-home, television, radio, print and in-store executions in addition to the competition itself.
Taking place on 29 September, the "Stand-ins" will turn up to any prior engagements the fans have on that day. Consumers can enter via the bank's Facebook page to at Nab.com.au/afl.
