Schweppes is to launch a marketing campaign this Sunday to back fruit juice brand Spring Valley, featuring the classic Elvis Presley song "Spring Fever".
The campaign, created by George Patterson Y&R Melbourne, includes an animated TVC produced by US-based animation house Psyop and is designed to capture the feeling of spring.
The TV spot marks the first time an Elvis Presley song has been licensed for commercial use in Australia and will feature on the official Elvis website and Facebook page.
The campaign will roll out across TV, cinema, print, online and outdoor executions.
Executive creative director: Ben Coulson
Creative directors: Jim Ingram & Ben Couzens
Creative team: Evan Roberts & Paul Meates
