Not-for-profit organisation Millennium Promise has launched a television campaign for its "Spokes of Change" initiative to raise money for community health workers in Africa.
Created pro-bono by SapientNitro, the campaign highlights the challenges faced by community health workers in Africa by showing an affluent American family calling 911 for help, only to find themselves waiting for emergency medial workers forced to travel on foot.
The television commercial is supplemented by an innovative digital donation service at www.spokesofchange.org which makes use of social media channels.
