Centrum Multivitamins has created colourful worlds in its new campaign that aim to push the health benefits of the vitamin brand.
JMK's creative director, Matt Kemsley said "Centrum now has unique and specific health benefits for both men and women. Our “Spectrum People” campaign was the perfect vehicle to show these benefits in a separate male and female executions. It’s further proof of Centrum’s brand line “Complete from A to Zinc”."
To watch the 'For Women' spot, click here.
To watch the 'For Men' spot, click here.
Production Company: 8com
Director: Josh Frizell
Producer: Mike Vanderfield
