Smoking Takes Lives

28 July 2011
 

Advertiser: Quit Victoria

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Quit Victoria has unveiled a new campaign which tells the story of real-life smoker Michael Roberts and his battle with emphysema.

Created by The Campaign Palace and digital agency Igloo, the "Smoking Takes Lives" campaign aims to engage viewers by showing how smoking has affected Michael and the people around him.

The campaign is currently running across television and social media channels, with a dedicated website (meetmick.org.au).

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