Sealord smokes its salmon the traditional way. So Saatchi & Saatchi New Zealand thought it should do the same with the billboard promoting its new range of hot smoked salmon.
The unique hoarding was constructed using Manuka wood branches and later set ablaze on a private farm in Clevedon to replicate the traditional smokehouse process used by Sealord.
Credits:
Agency: Saatchi & Saatchi New Zealand
Client: Sealord
Executive Creative Director: Antonio Navas
Creative Group Heads: Cory Bellringer, Matt Sellars
Senior Producer (Agency): Anna Kennedy
Designer: Rob Flynn
Planner: Sarah Hodgetts
Business Director: Shelley Winsor
Account Director: Katja Green
Production Company: Gorgeous Films
Director: Rowan Webb
Executive Producer: Edwina Monaghan
DOP: Kent Belcher
Editor/2nd Camera: Zac Blair
Billboard Construction: Gyro Constructivists
Sound Design: Franklin Road
Media planning and buying: Starcom
Outdoor Media partner: APN Outdoor
