Electricity retailer Momentum is set to launch its new clean energy product, "SmilePower", at a special event at the MCG tonight.
The launch will include a fireworks display, multimedia presentation, competitions and merchandise giveaways. Created by Twenty20, the campaign will be supported by television, print, radio, online and direct mail.
The campaign aims to encourage businesses to "make the world a happier place" and switch to renewable SmilePower from Momentum.