The Mercedes-Benz Fashion Festival Sydney has put on a catwalk show seven stories above ground on the iconic Glebe Island Silos billboard site on Sydney's Anzac Bridge.
Hosted by EYE, the stunt saw three courageous models strutting their stuff along the 200 metre runway during rush hour traffic.
The even follows the announcement last week that EYE has retained the advertising rights for the Glebel Island Silos.