Sorbent has kicked off its "Sing for Daffodil Day" fundraising campaign which invites people to submit their best rendition of the Katrina and the Waves classic "Walking on Sunshine".
Created by Creative Activation (CSM), the campaign will see Sorbent donate $135,000 to the Cancer Council with a further $10 for every video uploaded to the Sorbent Daffodil Day website until the goal of $150,000 is reached.
The campaign is running across online, social media, radio and on-pack, as well as an experiential element consisting of "singing pods" currently touring shopping centres around the country.
