Fisher & Paykel has launched a two-part initiative that aims to promote its kitchenware through arty, black and white narrated spots.
The 'Silence' ad shows how the success in delighting your guests is when they have no words as they devour their first mouthful.
The 'Roast' ad focuses on the how a Fisher & Paykel over adjusts temperatures and moisture settings to create the perfect roast lamb.
Director: Jae Morrison
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Art Director: Kirsty Clayton
Production company: Finch