The Saatchi Gallery has launched a campaign to herald its arrival at the Art Gallery of South Australia twelve years after being banned in Australia.
Created by M&C Saatchi, the campaign promotes the exhibition which features 150 works from 40 of the UK's most exciting young artists, with each piece hand-picked by Charles Saatchi.
M&C Saatchi created a tiered campaign for the launch, starting with a poster and radio rollout which allow the audience to visualise individual pieces before seeing them featured on larger poster sites.
