Colgate has kicked off an in-store execution for The Fragrance Temptations range of washing powders and fabric softners. The interactive campaign encourages consumers to 'scratch and sniff' the advertising in attempt to promote the products.
Colgate has kicked off an in-store execution for The Fragrance Temptations range of washing powders and fabric softners. The interactive campaign encourages consumers to 'scratch and sniff' the advertising in attempt to promote the products.