SBS will unveil a multiplatform consumer marketing campaign on 15 September to promote the broadcaster's film program.
The campaign, created by US Sydney, will feature a flagship 60-second animated video. There will be 17 executions across cinema, TV, print, online and direct marketing.
SBS is in a 12-month partnership with independent cinema group Palace Cinemas for the campaign.
Executive creative director: Josh Moore
Deputy creative director: Chad MacKenzie
Art directors: Danny Wehbe & Josh Moore
Copywriter: Giuliana De Felice & Josh Moore
