Everyone likes Lego, right? That's what Lego Australia is banking on in its Christmas campaign targeted at both kids and adults.
Created by Airborne, the campaign is to give consumers Lego Christmas ideas.
The campaign includes an interactive website which will feature an animated Lego figure called Santa’s Little Helper.
Caroline Squire, director of marketing for Lego Australia and New Zealand, said: “The challenge for the agencies was to build on previous years' Christmas campaign and execute a campaign that engages both children and adult audiences in the Christmas spirit”.
The campaign will run across TV, mobile, out-of-home, print and in-store displays.
