New Zealand online electricity retailer Powershop has kicked off a brand campaign which uses the likenesses of Saddam Hussein and Kim Jong-Il.
Created by DoubleFish, the campaign uses the tagline "Same Power, Different Attitude" to reflect the belief that energy companies should use power responsibly.
The campaign launches on Monday July 18 and uses hand-painted posters that will run on billboards, bus shelters and online sites.
