The NRL has kicked off a new marketing campaign starring Jessica Mauboy who sings a remix of Etta James' song "Something's Got A Hold On Me".
The song will be the centre of the brand campaign. The spot aims to show how rugby league brings people together.
Jessica Mauboy said “I find the spirit of the players and the NRL to be inspiring and I am really proud to be part of Sony’s association with the game.”