Heinz has kicked off an experiential sampling campaign to promote the relaunch of Heinz Big'N Chunky Soups.
Created by experiential marketing agency Impact, part of Aegis Media, the "Big'N Chunky Road Trip" will be travelling around the country until August offering free hot soup at football games, exhibitions, factories, train stations and retail outlets.
The soup van has already served over 105,000 consumers in Victoria and New South Wales, with Queensland, South Australia and Western Australia to follow.
