The Gold Coast Suns AFL club has launched an extensive rebranding campaign encouraging Gold Coast residents to "Rise Up" and support the team.
Devised by SapientNitro's Brisbane office after winning a competitive pitch in 2009, the campaign aimed to create a brand icon that fans of all ages could see as representative of the Gold Coast way of life.
The campaign will run across television, radio, print and online. The team will sport the newly designed jerseys at their first game of 2011.
