National strategy planner: Darren McColl
Senior copy writer: Gordon Haynes
Art director: Kory McAvoy
Gold Coast Football Club has unveiled a major rebranding ahead of its debut in the national AFL, with a new logo, guernseys, nickname and advertising collateral.
The campaign is aimed at driving engagement and support in the local community.
The campaign will encompass television, radio, print, publicity and social media advertising.
