Printer company Brother has launched a point-of-sale campaign to assist consumers with picking the right printer through a new review website.
The Brother Reviewed By website has been created to host independent reviews from leading publications, complete with text and videos.
Brother's senior marketing manager Kelly Wilson said “Many consumers now favour researching purchases before they go in-store to buy but we’ve made that process simpler by giving them one place to get all the information they need from credible and trusted publications from around the world.”
The campaign will appear across online banners, digital sites at airports and POS at Dick Smith, Officeworks, Harvey Norman and The Good Guys.
