Network Ten has launched an out-of-home "reveal" campaign in selected areas of Sydney to promote The Renovators.
Created in-house by Network Ten and displayed on JCDecaux Citylight panels, the campaign uses faux brick walls built onto the display panels which will gradually be dismantled across the week.
The campaign also makes use of near field communication (NFC) technology whereby people can tap their phones against the panels to download a Renovators ringtone and receive daily sneak previews of that night's episode.
