Red Envelope

1 February 2013
 

Advertiser: SBS
Creative Agency: JOY

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SBS had kicked off a cross-platform campaign to celebrate the Lunar New Year. The initiative allows consumers to share virtual Red Envelopes that contain greetings, legends, recipes and content from Luke Nguyen.

Executive Creative Director: Christy Peacock
Digital Executive Producer: D'Arcy Hooper

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