Greenpeace has launched an out-of-home campaign featuring international model and environmental scientist Laura Wells. The push aims to promote the 'Cash for Containers'initiative to clean up Australia's beaches.
The ad uses the same pose as Max Dupains famous photograph, 'The Sunbaker' however Wells is surrounded by empty cans and bottles.
Greenpeace campaigner Reece Turner said “Drink companies like Coke need to start taking responsibility for their own products and stop getting a free ride on the backs of councils and ratepayers, who pay for the clean-up of public spaces, and the local communities who do it voluntarily. Coke’s recycling efforts continue to be a dismal failure. It’s time for governments to act.”
