It's a roll back to the '90s with Chicken Tonight in its latest campaign, ‘Reboots’, by The Integer Group.
The ad features the Macarena dance, flashing shoes and all the lost and forgotten items of the 1990s - including the Chicken Tonight sauce.
‘Reboots’ aims to lure in the next generation of chicken sauce lovers, as well as the 1990s fans that will remember the brand from way back when.
"The challenge of the brief was to re-engage consumers who remember Chicken Tonight as a '90s family meal staple, while introducing Chicken Tonight to a younger generation for whom there is less nostalgia associated with the brand and the decade,” said Georgia Bruton, managing director of The Integer Group Australia.
The campaign is runing across TV, social media and in-store activations.
Credits:
Creative agency: The Integer Group Australia
Creative director: Suzanne Keen
Copywriter: Steve Dodds
Head of broadcast production: Honae MacNeill
TV producer: Jim Wilson
Group account director: Jennie Moore
Campaign manager: Usman Khan
Director: Trevor Clarence
Production company: Jungle Boys
PR: FleishmanHillard
Media: Carat
