Ikea is giving consumers the chance to pose on the front cover of the 2014 catalogue in a new interactive campaign.
Consumers can pose with friends and family on the front cover which they can then upload to social media and take home a printed copy of the catalogue.
The stunt will be set up in Westfields and Ikea stores as well as on Facebook for consumers that are unable to get to the locations.
Rebecca Darley, country marketing manager at IKEA Australia said “We have made it possible for Australians to create their own IKEA Catalogue cover with their friends and family. The IKEA Catalogue is a major source of home furnishing inspiration so creating an opportunity for customers to personalise theirs is a great way of getting people to hang on to the Catalogue all year long.”
Production: Drifter
