Still pumped from using the mouse? The Cannes Lions International Festival of Creativity wants to pump you some more. If you go to sunny south of France in June “You’ll come back as pumped as a stock photo model.”
That's the line in the expo's last minute bid to get the punters in via McCann London and photographer Max Oppenheim.
Senta Slingerland, director of brand strategy at Cannes Lions, said: “Our campaign celebrates the one thing that everyone who goes to Cannes experiences: the feeling of falling in love again with what you do for a living.”
Where better to do it?
The campaign features:
Benjamin Palmer, Chairman of The Barbarian Group New York
Chloe Gottlieb, ECD of R/GA, New York
Amir Kassaei, Global Chief Creative Officer of DDB Worldwide
Ted Royer, Chief Creative Officer of Droga5, New York
Angel Anderson, VP/Experience Director of CP+P in LA
Sean Sim, ECD of Ogilvy China
Cindy Gallop, Founder & CEO of If We Ran The World and Make Love Not Porn
James Hilton, Co-founder and CCO of AKQA
Laura Gregory, CEO and Founder of Great Guns.
The festival runs from 15 to 21 June.
Credits:
Agency: McCann London
Campaign: Pumped
Client: Cannes Lions International Festival of Creativity
Photographer: Max Oppenheim
Chief Creative Officers: Rob Doubal & Lolly Thomson
Creative Director: Mike Oughton
Copywriter: Mike Oughton
Art Director: Simon Hepton
Digital Team: Thomas Ilum & Carl Rapp
Typographer: Gary Todd
Producer: Anna Henderson
