The city of Sydney is alive and pumping and MasterCard is giving consumers the chance to influence its rhythm and language, just by engaging in social media.
The initiative absorbs what is happening on social media and projects it on the Pulse in real-time.
Digital creative director at MercerBell, Carmela Soares said “We started with Sydney’s conversations to create The Pulse. Then the magic happened. We transformed the data from social media listening tools into The Pulse of Sydney, a living heart that beats to the rhythms of what Sydneysiders love.”
Executive Creative Director: David Bell
Head of Digital Development: Scott Forrester
Digital Creative Director: Carmela Soares
Art Directors: Ben Ient and Rodolfo Sarno
