Priceline has unveiled the television component of its "Priceline Sisterhood" fundraising and awareness campaign to address the health and wellbeing concerns affecting Australian women.
Created by Working Girls, the campaign encourages Priceline Clubcard members to get behind the leading charities working in the areas of heart health, mental health, family wellbeing and fighting cancer.
The campaign will run across online, print, direct marketing, point-of-sale and PR, with a television commercial in development.
