Apple goes gigantic with its latest campaign to promote iPhone 5s's super cool gadgets that most iPhone owners will be unaware of.
Set to the tune Gigantic by Pixies, the TV ad 'Powerful' showcases the handset's digital capabilities through a series of music, movie-making, translation and exploration apps. Some of the apps available are an instant heart rate app for athletes as well as an iRig setup for music lovers that like to fine tune their amps.
The ad closes with the new tagline: "You're more powerful than you think." Digitally, at least.
