Beer brand Matlida Bay has kicked off a print and outdoor masterbrand campaign for the eight beverages under the Matilda Bay umbrella.
Fat Yak, Dirty Granny, Beez Neez, Redback Beer, Dogbolter, Helga, Bohemian Pilsner and Alpha are the tight knit family of eight in the new campaign.
Matilda Bay's head brewer Scott vincent said “We are all very proud of Fat Yak, which is now one of the most popular craft beers in Australia. We want Yak lovers to taste some of the other gems that come out of the Matilda Bay brewery too.”
The outdoor will run across Sydney, Melbourne, Perth and Brisbane while the print will appear in Frankie, Smith Journal, Treadlie, Acclaim, Green and liquor trade titles.
Art Director: Tim Bishop
Art Director/Creative: Tom Martin
Copywriter: Seymour Pope
Copywriter/Creative: Julian Schreiber
