Lion Nathan will unveil a campaign this Sunday signalling a new strategic direction for the Hahn Super Dry brand based on the theme "Pioneering Beering".
The line will also run across the main Hahn masterbrand, and marks Publicis Mojo’s first work for the brand since winning the creative
business in October 2010.
The campaign will also roll out across press, outdoor, digital and point-of-sale channels.
