The ATM loomer. The bus napper. The revolving door squeezer. Honda is playing on moments where our personal space is invaded to tout the new Honda City's ability to 'reclaim space'.
Created by Leo Burnett Melbourne, it's called 'Personal Space Invaders'. Executive creative director Jason Williams said: "After home and work, the car is technically our 'third' space.
"We spend a lot of our lives behind the wheel, so it’s important this space provides drivers with all the comfort, connectivity and room they desire. It should feel like their very own personal sanctuary."
Jason Miller, Honda Australia general manager communications and customer, said: "Honda engineers have managed to do the impossible with the new Honda City by creating a light car that’s loaded with clever, compact-thinking both inside and out."
The TV campaign kicked off on Sunday. It will be supported by cinema, out-of-home, direct, online, social and dealer communications.
Client Credits
General Manager Communications: Jason Miller
Brand Communications Manager: Melissa Altarelli
Agency Credits
Executive Creative Director: Jason Williams
Creative Director: Andrew Woodhead
Head of Copy: Sarah McGregor
Senior Art Director: Rob McDowell
Senior Agency Producer: Cinnamon Darvall
Group Account Director: Chris Ivanov
Senior Account Director: Jaime Morgan
Account Manager: Jacquelyn Whelan
Production Company: The Sweet Shop
Director: Noah Marshall
Producer: Tony Whyman
