EnergyAustralia has created a spoof TV gameshow to demonstrate how much money customers in Victoria could save on their bills with its flexible online tariff ePlan.
Embracing the cliché of gameshows, the ads, which will run on TV and YouTube, ask customers to answer simple questions about its Weekend Saver, Night Saver and Regular Saver tariffs.
The plans have been created to work alongside smart-energy metres, which are installed in most homes in Victoria, and help customers find a plan that helps them save money at the times they use most energy.
TV, outdoor and digital ads will also run. The campaign was created by Leo Burnett.
