Fisher-Price has launched a campaign that aims to celebrate the wild ride of emotions new and expecting parents experience through the journey of parenthood.
The campaign has been kicked off with a new TVC that will be supported by an app and competition on the Fisher-Price website.
Fisher-Price's senior marketing manager, Melissa O'Sullivan said “The Overjoyed, Overwhelmed campaign demonstrates to parents that Fisher-Price is with them every step of the way. From the day their baby arrives home through the different stages of parenting, Fisher-Price has a solution for all their needs."
