Canadian Club has launched a summer campaign which uses branded bags of ice to pose the question to drinkers, "Over Beer?"
The Works creative partner and founder Damian Pincus said: “Every time a beer drinker gets ice for the summer BBQ they will be faced with the question - Over Beer? Some, like many to date, may well answer yes.”
Canadian Club brand director Trent Chapman said: "We are sure to sway some more beer drinkers to the CC side of life with CC branded ice."
