Out There, Starts Here

29 April 2013
 

Advertiser: Expedia

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Expedia has set flight to a campaign that aims to ignite the traveller within you. The spot, that launched over the weekend follows a boy who gets proactive about ticking things off his bucket list.

The campaign makes you want to jump on the first plane to anywhere with its beautifully shot scenes and Wes Anderson-esque feel.

Executive creative director Dylan Harrison said “Inspiration is vital in the travel business and at Expedia we found a culture of people passionate about experiencing everything the world has to offer. Where this wanderlust personality meets the engine of the world’s largest online travel company, you get ‘out there, starts here’."

As well as TV, the campaign will appear across cinema, digital and out-of-home.

Executive Creative Directors: Dylan Harrison and Darwin Tomlinson
Account Director: Lena Dawson
Art Director: Rich Robson
Production Company: Revolver
Director: Leo Woodhead
Executive Producers: Michael Ritchie & Pip Smart
Producer: Alex Kember
Post Production: Method Studios

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