Optus has launched a multi-million dollar marketing campaign to promote its Open Network, an amalgamation of its mobile networks.
The TV spot, created by M&C Saatchi, features a multitude of animated animals in synchronised actions.
The Open Network will bring together Optus's 3G dual band, 3G single band and 2G mobile network under one umbrella.
The TV campaign will follow with print, outdoor and online advertising.
