Only For Children

6 May 2013
 

Advertiser: The ANAR Foundation

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The ANAR Foundation, Spain, is targeting children in its new campaign that aims to put a stop to child abuse. The outdoor ad uses lenticular printing to show adults one image and children a different image.

The outdoor ad uses lenticular printing to show adults one image and children a different image based on their eye-level.

The tag line for the campaign is "Sometimes, child abuse is only visible to the child suffering it".

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