Reckitt Benckiser-owned brands, Lemsip and Strepsils, have launched a digital campaign aiming to tackle the topic of 'man flu' with an 'Online Pamperer'. It was created by Holler Sydney and features Flo, an grey-haired 'granny' who offers advice for men suffering with 'man flu', and women dealing with sniffling partners.
The campaign uses information on consumers' Facebook pages to tailor the advice, and features interactive video, SMS text and tailored music clips.
