What better way to promote Tropical North Queensland than with a series of awesome videos from 20 Aussie filmmakers? The campaign is topped off with a competition and $75,000 of prize money.
The 20 films are vastly different and include things like a bearded man with a guitar, chalkboard art, cycling in Cairns and incredibly something we didn't think was possible, scuba skydiving.
Creative director at SapientNitro, Ralph Barnett said “Our challenge was to entice Australians up to Tropical North Queensland to experience the incredible diversity of adventurous activities on offer. By creating real, relatable and shareable content built on a foundation of engaging human stories enabled us to showcase the beauty of the region – and provide people with a tangible reason to visit.”
Check out the amazing Tropical North Queensland videos and vote on your favourites.
Creative Director: Ralph Barnett
Copywriter: Jon Pickersgill
Art Director: Sarah Chernishov
Post Production: The Post Effect & The Post Lounge
