Cider brand Magners has launched an integrated campaign in the UK that explores the concept of living in the now and gives a push to the brand's social spirit.
The spot sees a man walking around creating serendipitous moments for people and speaking poetically about life.
The TVC will be supported by out-of-home and digital.
Director: Steve Rogers
Creative Directors: Matt Davis and Richard Megson
Producer: Charles Crisp
