Do you consider yourself one of the best ping-pong players in the industry?
M&C Saatchi Group have produced an integrated brand campaign for Noise to promote their second inter-agency ping-pong tournament, Ping-Pong by Noise 2013.
The campaign is launched with a video called ‘A Day in Creative’, animated by Resolution. The animations have been meticulously created to respond to a rich bed of original music and sound effects by Noise, and a Lee Perry voic eover, comprising all 27 sound-bytes on an especially created app, Noiseboard.
In a technological breakthrough the entire website is created with no traditional graphics. Instead, whenever a soundbyte is played, it animates a Noise logo – a process generated completely by the browser, using the Web Audio API in real-time.
