Real estate agents are known for their flowery and vague statements which is why Ray White has launched a distinct new brand campaign that helps differentiate itself from the rest.
Ray White's Chief of Marketing Karen Hall said “When it comes to real estate marketing, it’s a very cluttered space. There are countless brands in the marketplace, saying and doing similar marketing, so it’s often difficult to gain your fair share of attention. In fact, the consumer research we have done over the past nine months indicates that the public find it difficult to differentiate between brands.”
The campaign will run across out-of-home, online banners, digital, some TV and social media platforms.
